When I joined BC Pension Corporation, they had a newly commissioned brand that lacked cohesion. I was brought in to refine and expand it into a system that worked—supporting internal tools, member services, and executive communications. Working cross-functionally, I helped bring structure, clarity, and consistency to how the organization presented itself across platforms.
Over nearly eight years, I helped lead the evolution of the brand into a flexible visual system with clear guidelines and templates. Within a complex, multi-stakeholder environment, I provided creative direction for photography, video, and design, and led UX research and UI design across web, intranet, and print—advocating for accessibility, consistency, and clarity at every stage.
Scope
- Brand extension
- Brand guidelines
- Print design
- Photography
- Video production
- UX research
- UI design
- Intranet design
Custom persona templates
Focusing on the 4As
Agenda
User priorities for form and function
Affinities
Insights personality types were used for capturing user preferences
Affordance
User tech preference helped with interface design
Accessibility
Focusing on inclusive design for all users
2021–2022
Annual Report
Annual Report