Beacon

Beacon Community Services had a new logo but needed a flexible, scalable brand to match the breadth of their work across southern Vancouver Island. From seniors’ services to employment programs, youth housing to thrift stores, Beacon’s reach demanded a system that could do it all—clearly, compassionately, and consistently.

I used my 7.5 years of prior in-house design experience to expand the logo into a fully realized visual identity. We developed type, colour, icon, and layout standards alongside templates and signage guidelines—tools their communications team could easily implement across diverse service areas.