Brand design

Bringing business identities to life.

I have worked on brand design from fledgling non-profits to multi-million dollar corporations. I love the challenge of bringing a mission statement to life, and creating visual identities that stand out from the crowd.

I rely heavily on UX research during brand construction design work, to ensure that my clients and especially their clients and customers will respond well to a visual identity.

Scope

Market research
Brand identity design
logo design

Tools I use

for brand design

Adobe Illustrator
Vector graphics

Adobe Photoshop
Mockups

Lyssna
User testing

Miro
Collaboration

After Effects
Animation

UX for Branding

Brand design process

Research and Discovery

Gain a thorough understanding of the business, identify the brand’s unique position and voice.

Define Brand Identity

Define the brand’s personality, core values, and message, craft a compelling brand story that resonates with its audience, and establish clear positioning in relation to competitors.

Create a Visual Identity

Create a simple, memorable logo, choose a consistent color palette, typography, and imagery that align with the brand's personality and voice.

Develop Brand Guidelines

Establish comprehensive brand guidelines with usage rules across platforms and provide examples of correct and incorrect brand asset use to ensure consistency and maintain integrity.

Application and Integration

Implement the brand design consistently across all touchpoints, ensuring cohesion and integration across both digital and physical platforms.

Evaluate and Evolve

Monitor audience interactions, gather feedback for improvements, and adapt the brand design over time to maintain relevance while preserving its core identity.